Not because wine company sales were rare in New Zealand after all, Wither Hills had gone to Lion Nathan, and Montana to Allied Domecq (now part of Pernod Ricard) but because millions had been paid purely for the name, with no physical assets such as a vineyard or buildings. It was, says Erica, the brand that said fuck you to the establishment. sales tax. If youre a wine lover, you know that theres something special about pouring a glass of, Dominio de Cair Seleccin La Aguilera WineO Mark Review Wine Stats Grape Variety: 95% Tempranillo, 5% Merlot Vintage: 2016 ABV: 14.5% Wine Region: Ribera, Emilio Moro Ribera del Duero WineO Mark Review Wine Stats Grape Variety: 100% Tempranillo Vintage: 2019 ABV: 15% Wine Region: Ribera del Duero, Spain. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . TV commercials commenced on June 17, 2019 on cable networks including; Bravo, E!, Food Network, FX, HGTV, TBS, Travel Channel, AMC, among others. The name Kim Crawford is a familiar one for many wine drinkers. And this wine delivers all those qualities, and more, like a good price. While this may simply be due to the brands name being easier for Americans to pronounce than most other Kiwi brands Maori names, Crawford attributes the brands success with his decision not to sweeten the wines then a common practice among New Zealand wine brands attempting to accommodate Americans saccharine palates. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. So if youre looking for a wine to be ideal for entertaining, make sure to try the Kim Crawford Sauvignon Blanc Wine. Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). Kim Crawford Illuminate reflects the brands signature crisp flavor, the company says, with an evolved label design to differentiate from the core varietals. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. The only thing we could do was to go underground and say, We will show you. We were fighting the industry establishment, the old blazers. The label posted $229 million in retail sales in the U.S. last year, making it the top-?selling New Zealand wine brand there, according to U.S. market-research firm Impact Databank, and the top-selling sau?vignon blanc. Who is US Representative for Gainesville Georgia? There is a U.S. Representative named Andrew S. Clyde. Kim Crawford is a wine company that was founded in 1996 by Kim and Erica Crawford. So what if, some time in the future, on this patch of organic land, Kim Crawford makes a wine better than all the rest. The TV commercials portray real-life moments shared among friends where choosing Kim Crawford makes an impression and gives them confidence in their wine choice to take on any occasion. Clear cool nights from ocean breezes keep acid levels high in the grapes. Kim Crawfords new Make It Amazing campaign brings the brands confident and contemporary voice to life, showcasing a diverse cast of women who embody Kim Crawfords positive, inclusive, and effortlessly dynamic personality. Within seven years, Kim Crawford Wines was the countrys tenth-largest winery in global sales. Its all about acid and carefully watching the sugar balance, she said. I anticipated that the taste should be sweet, given the fragrance. But Kim Crawford the man is forging new ground as winemaker for Loveblock Vintners, which he started with his wife, Erica. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. Our Privacy Notice and Terms & Conditions have changed. Only two years after launching, Kim Crawford wine began exporting to the United States. Personally, its been so great for Kim and to stop and reflect what has been achieved, Erica (above) tells Drinks Digest. Pair it with a light summer salad, lemon chicken, fresh oysters, shrimp cocktail, or drink it for every summer occasion. Think again. Kim Crawford is one of the iconic brands of New Zealand. Kim and Erica took a novel path, but it enabled them to fund their dream, and thats to have all the elements, the personality of the brand and control over the way the raw product, the grapes, are grown. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . Please Drink Responsibly. I was doing as I was asked as a consultant winemaker. New Zealand wine is having a moment just ask the VinePair team. Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. 26 Feb Feb Our approach to this was to counter a market flooded with oak aged Chardonnay and the result was a truly unique expression of Marlborough Sauvignon Blanc that stood out compared to existing examples on the market at the time.. He and his wife, Erica Crawford, have since started a Marlborough-based wine brand called Loveblock, which specializes in organic and sustainable viticulture. The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. We knew exactly where we were going, says Erica. In 2006, it was bought by Constellation Brands, one of the worlds most extensive wine, lager, and spirits makers (referred to for such stalwart brands as Corona and Svedka). The wine would pair well with shellfish, pork, and shrimp and grits. Kim Crawford Lemon Iced Tea Wine Spritz 4pk-355ml Be the first to review. - No other region in the world can match Marlborough, the northeastern corner of New Zealands South Island, which seems to be the best place in the world to grow Sauvignon Blanc grapes. - George M. Taber, noted American wine critic. Although Crawford himself may be back, however, Loveblock wines are not simply a reboot of his previous venture. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. and consent to Kim Crawfords use of my personal information for marketing and analytics purposes, including receiving marketing and promotional communications. In 2019, over 100,000 glasses of Kim Crawford were sold at the event. 12 Things You Should Know About Kim Crawford Wines | VinePair, https://vinepair.com/articles/kim-crawford-wine-guide-sauvignon-blanc/, wbs_cat Wine, wbs_type Sauvignon Blanc, wbs_brand Kim Crawford, New Zealand, Wine, Meet the Winners of the Cognac Connection Challenge | VinePair, https://vinepair.com/articles/meet-the-winners-of-the-cognac-connection-challenge/, wbs_cat Spirit, wbs_type Cognac, cocktail, Cocktail competition, Cognac. Are there any movies about Dr Jekyll and Mr Hyde? Were looking forward to a bumper harvest in 2022!, Raise a glass to International Sauvignon Blanc Day. New Zealand. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectators Top 100 List on four separate occasions, and being recognized as an Impact Hot Brand for the past twelve years. Were quite restrained but hopefully a bit more complex.. Loveblock is her husband Kims first new product, other than contract deals, since leaving the company which owns his trademark name, and it has been years in the making. Based in Marlborough, the company makes a large range of wines sourced from multiple regions around New Zealand. Kim Crawford is the owner of Kim Crawford Wines. Contact Customer Care + 1 (855) 328-9463. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. Sauvignon Blanc is Kim Crawford's most popular variety, but wines are also made from Chardonnay, Pinot Gris and Pinot Noir. Find it at Costco, Trader Joes, or on Vivino. The brand has also developed the Illuminate Sauvignon Blanc, a low calorie, low alcohol, white wine option. Not to mention, its very accessible. It has a medium weight with aromas of ripe tropical fruit, including pineapple and ripe melon. While numerous American buyers expect that Kim Crawford, organizer and previous proprietor of Kim Crawford Wines, is a lady, he is a man (Kim is viewed as a gender-neutral name in New Zealand). Kim Crawford wines are sold in more than 50 countries around the world. Its no secret that Kim Crawford Sauvignon Blanc is one of New Zealands most successful wines. And yet, ironically, a scandal that came closest to derailing the Crawford brand soon after its launch was also responsible for defining its wildly successful essence. Property values in Marlborough have surged in recent years, with wine companies and investors hustling to nail down grape supplies to meet demand. Today, Kim Crawford the wine is owned by Constellation Brands. In 2003, Crawford sold the brand to Canadian company Vincor - the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). It was Marlborough that broke the Kim Crawford virtual spell for the new millennium when the founders rented a state of the art winery and purchased vineyards in Marlboroughs cool Waihopai Valley in 2000. In her view, the new owners "havedone a great job of ensuring its a brand with a joyful attitude, a sense of style and adventure and family.. Jennifer Wells I'm a senior. I was making wines to a certain style., Kim was overseas when the scandal broke, and Erica remembers trying to manage the fallout on her own, while coping with two small children, Pia, now 17, and Rory, and the terminal illness of her father in South Africa. Anthony has been influenced by New Zealands unique natural beauty and uses it to inspire wines with robust, fruit-driven flavors that accentuate a gentle and natural character. While Erica Crawford says they always intended to build up, then sell the Crawford brand and neither regrets the deal it happened much sooner than they planned, and hindsight is a wonderful thing.. Its nothing new. Which One is Better? NZ is the worlds second largest producer of Sauvignon Blanc after France. The drinks behemoth has long signaled its desire to offload its cheap brands. We were very focused, between the two of us. Kim Crawford followed his heart. In the end, it is this unique combination of factorsfrom regions and soils, to temperatures and growth ratesthat give Kim Crawford a perfect balance of fruit and acidity. About NZ$18 million was exchanged up front, with the balance contained in an earn-out clause over the five years the Crawfords remained in the business to drive up sales and exports. Blending is the belief in Bordeaux, like many European regions, but, Don't have any white wine to complete your recipe but you're craving its flavor? We support the fight against underage drinking and drunk driving. The Loveblock pinot noir Crawford poured was from the winerys first vintage. No problem. 20 Best Classy Wine Quotes For Your Next Toast! Wines with low calories include: Sauvignon Blanc, Chardonnay, and Pinot Grigio. A ton has changed in the long time since Kim Crawford was established. Learn how your comment data is processed. There are two different ranges of wines: the flagship range and the Small Parcels range, which is made from the best plots in the vineyard and only in the best years. Month Day Year. There is a U.S. Representative named Andrew S. Clyde. Warm, north-facing hillsides, river valleys and terraces, and coastal areas provide a range of low vigor vineyard sites suitable for a diversity of varieties. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. There is a U.S. Representative named Andrew S. Clyde. The couple created and sold Kim Crawford wines prior to setting up Loveblock Vintners around 2012. Maverick was the whole brand. The brand now produces seven different varieties in two of New Zealands most famous wine regions: Hawkes Bay, which is best known for its Chardonnay; and Marlborough, beloved for its Sauvignon Blanc. She was named the World's Best Drinks Writer at the World Food Media Awards in Australia. With incredible speed, Kim Crawford wines began winning awards and gained a devoted, even fanatical, following. Whereas we went in with the standard wine which went around the world and it was completely different to what they were used to, so you had a point of difference.". Before, we bought grapes from someone else, and we made the wines at someone elses winery. While the vast majority of the fruit is sourced from Marlborough, a maritime-influenced region in South Island, Kim Crawford also sources fruit from other sites around the country including Gisborne, Hawke's Bay, Canterbury and Central Otago. In 2003, Crawford sold the brand to Canadian company Vincor the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. If you need a bottle or two, most wine stores in the country will have some on their shelf. We farm like the Old World. All Rights Reserved. WHITE PLAINS, N.Y. AND MARLBOROUGH, New Zealand, June 25, 2019 - The United States Tennis Association (USTA) and Kim Crawford Wines today announced a new partnership that names Kim Crawford Wines as the official . And, though the Open was closed to spectators in 2020, fans were encouraged to watch from home and make froz with Kim Crawford ros. The site is full of instructions for do-it-yourself projects, entertainment tips, as well as recipes for appetizers, desserts, and, most importantly, cocktails. While the Crawfords have since sold the Kim Crawford brand, the couple has begun producing wine under a new name: Loveblock. But the Crawfords were biding their time. We couldnt afford to buy a developed vineyard, says Erica, with Kim, adding, It wasnt realistic. She became interested in organics after a car accident in her early 30s led her to take stock of her health. He adds: "American wine generally is over-valued; if you put a New Zealand wine at $15 against a U.S. equivalent, we slaughter them.Today, Kim Crawford is the biggest-selling New Zealand brand by value in the United States (IRI, quarter ending December 2, 2012). Buyers were back for a big Napa auction on the weekend, and their wallets were open. Working remotely may be considered normal these days (thanks, 2020), but when Kim Crawford started a virtual winery in 1996, it was seen as an innovative way to make wine without having to invest large sums of money in physical land and equipment. Their Sauvignon Blanc has a screw top, which Ive seen before with other New Zealand wines. It has implications not only for us, but for other people, Erica adds. Marlborough have surged in recent years, Kim Crawford brand, the couple created and sold Kim Crawford lemon Tea! Crawfords use of my personal information for marketing and analytics purposes, including receiving and... Named Andrew S. 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